1st Day of Practice!

The first day of my real profession was today (i don't use job, since I don't consider what I do work).  I am an assistant coach for a NCAA Division 1 University, and it's the best time of year....when everyone's back and before classes get into full swing.  So because of this, posting might be a little sporatic as we start practice at 6:30am the next few days with meetings and afternoon practices thrown in there...so I'm going to try and get a piece of the market action when I can.  But, I'll add a couple things:

1.  Pretty much nothing day today...which is expected.  The lineup tomorrow is loaded:
CPI, Jobless Claims, Existing Home Sales, Leading Indicators, and Philadelphia Fed Survey all come out pre-market.  Lots of data to digest.

2.  Loved the action on OPEN today...down 5.5% on a flat market day.  awesome.  (and it always feels good when you sell a stock, and it does nothing the next day as is the case with NKE)

3.  Wow...how SODA has fallen.  Just a few weeks back, Cramer was all over this stock as the next great company...then poor guidance...and all of a sudden it's in the tank:


**note:  these charts update daily so prices may be different that day of post.**

Where it bottoms from here is a tough call.   Down 51% off it's high, $30 looks like it would be a last line of defense support area.  However, today's action could mark the turnaround point as a hammer was formed on 3x average volume today.  Although you'd like to see more volume to really see a shakeout off the weak holders, this looks like an attractive entry point, but I would have a tight stop in place just in case the carnage isn't over.